Monthly Archives: October 2019

5 Days Of Marketing to Grow Your Group

Monday:  Grab your partners. When I was first starting out, I went to this huge group run gathering for a half marathon training run. There must have been 200 people crammed in this building all there to train for the Seattle half marathon. The organizer came up to the front of the room and gave the house keeping notes, and then turned the meeting over this young charismatic guy names Ty. He was the manager of the local running store in town, and he talked about getting the proper running shoes and how their store is there to help them out and get them set up, running wise. Being a new coach, I was like, “I gotta meet this guy!”

 I shyly went up to him and asked, “hi, I am a brand new running coach for beginner runners and wondering if it’d be ok if I could put some business cards up at your store and have you talk to my group? I would love to recommend your store to my new people who are new to the sport, and need help getting outfitted.” 

I paused and waited for him to laugh at me, cause I felt like an impostor and didn’t think he would take me seriously. Instead, he smiled and said, ‘Of course! That sounds perfect, and we love new runners.” (Cause why wouldn’t they, they love new customers!) That exchange happened 12 years ago, and we are still a tight knit business buddies. I am so grateful for a reliable place to send my new runners to, and they love taking care do them, and helping them get fitted. 

Monday Action: Partner up with a local, like minded company. You can cross promote each others businesses. 

Name 3 business that you admire, and think you would be a good match to cross promote each others services or goods. 

Think about the kind of people that shop at these places and if they are the same kind of people would be interested in your business. 

Can you make it a priority to call or visit one of the above places and chat them up and see if you could help each other out?

Tuesday: Ask your current (happy) clients to recommend you to their network

“I love you so much” “You completely changed my life” “I would never be where I am today without you” “You look amazing in those pants.”

This is just a touch of things I hear on a daily basis. Well, maybe not daily, but I do hear now and then, and it sure feels good. Like, really good. I when I get that kind of feedback, I am so humbled and grateful to hear it. It just makes me feel like this is what I was meant to do. I also do a little thing when people say nice things, I say thank you and all of that, of course, but I also through in, please tell your friends. Or if I get an e-mail with nice things included, I ask if I can use this as a testimonial. Another extra points thing I do is ask them if they are part of a group or club where they can share my information. I have a pastor in my running group right now, and she loves me, and people listen to her. I asked if there was a way she can share my information with her church. She was happy to, and I got 3 clients out of that, and I think I also get some points in for getting into heaven. (Lawd knows I need it 😉 But it was a natural and easy exchange and it paid off. 

 Another example is my lawyer clients. They literally love to talk and convince people that they are right about stuff. I had one happy lawyer client who told or convinced 2 of her lawyer friends, and they told two friends, and so on, and so on. It was awesome. 

Tuesday Action Item. Write down 5 of your happiest clients and send them a little note, saying hi, and if they wouldn’t mind sharing your information with other colleagues, partners, club members, congregation. People are happy to help, and want you to do good. 

Wednesday: Are you a member of a club? When I first started my business, I had also just had my baby, and was a part of this new moms support group cause we were all so tired and needed adult human interaction club. It was great. Every mom except for 1 had joined my group, because they wanted to support me, and be around each other on another non-baby related experience. 

Wednesday action item: If you are a member of a group, announce to your group what you are up to, that you are looking for new members. Or if you don’t belong to a group, sign up for one. You can find a lot of like minded groups on Meetup.com or small business groups. 

Thursday: You are standing in line to use the bathrooms at your local coffee shop and you eyes meet a wall of business cards for local small businesses. Or if you go to a yoga or spin class, you might see a small pile of postcards for local small businesses. It’s a nice way for people to actually take away your information and it can be done on the cheap. Another good strategy is to put them in places where you think your future clients might be, like chiropractors office, physical therapist, or beer halls. (these are usual places I hang out as a runner)

Thursday action item: Create a postcard with what you do, where you are located, (or like to meet people) and hot to contact you. Also think about putting a picture of you in your element or a picture with some of your happy clients (with their permission of course). One of my favorite online free tools for design is Canva, and it’s super easy to use. The print them out yourself or at your local print store and go out to 2-3 places and leave a stack. Print and repeat. 

Friday: Happy Hour Run! In Seattle we have a plethora of breweries. In one square mile in one part of Seattle called Ballard, there are 15 breweries. And do you know who gets thirsty? Runners! So we use to do a end your week with a run and  a pint on a monthly basis. It was a great way for the runners get to know each other and Host a post work happy hour run once a month and make it recurring every month. You can end at a brewery or a place with a good happy hour. You can give tips, and make it inclusive and fun. Make sure you let  people know that you are sponsoring it, and that you are looking for new clients and offer them a happy hour special on your services. 

Friday action Item: Ask 3-5 of your friends, clients or both to join you the first Friday for a post work run and keep it recurring every week. You can also do a Sunday morning bRunch group with a run and a post run brunch option.

Are You A Pro At Procrastination?

   “Wait, I have to write that e-mail. OH! And then I have to check to see if I have coffee. And then I really should completely clean out the garage, and after that, I should go for a run. But right before I do that, I need to eradicate world hunger, then run. And find a cure for cancer. OK: So, I am just going to send that e-mail, see if I have coffee, clean out the garage, eradicate world hunger, cure cancer…THEN I will get myself out the door and go run. Wait. Is that a sore throat I feel? Where is my other sock? Maybe it’s the flu. I probably shouldn’t run, cause I will be too tired from the cancer-curing and hunger saving, and I think it might rain later, and I can’t find my stupid sock.” 

  Anyone else has had this conversation in their head like this before trying to go get a run in? A whole avalanche of excuses come cascading down your day and it doesn’t seem to happen? Or you start finding things to do before you get out the door? Well, maybe not you but I do all the time. Also, after coaching new runners for over a decade, I have heard all of the excuses that I am even impressed when I hear one I haven’t told myself. “Oh, you have to stay at home to clean your gutters instead of run. Huh? Ok. That seems like something important and needs to be done immediately instead of running.” (I am still working on not saying this with heavy sarcasm. I will let you know if it’s possible) You may ask yourself, “what’s my deal?” Well, your brain is in charge at that moment and wants to find safe things to do instead of going out to the scary out of doors where there might be lions, tigers or bears, and finds excuses not to run. But hold on to your tiger print pants, I have help. Oh my! 

   There are many of the barriers that stop new runners, but for each little excuse, I have a sack of solutions that will help your brain and your body to get out there and get your running groove on. I like to think of them as a pre-run checklist for new runners. It’s to gently let your head know that we are going to do this “fun” thing called running and it’s going to be awesome. Maybe think of it as a pre-flight preparation. You aren’t just going to shoot up in the air magically, you need to get the captain on board, and the crew and all those little bottles of booze. Here are 5 steps to help get your head all on board with your new running lifestyle. Welcome aboard, we’re so happy you have chosen to fly with us. 

Step 1. Treat Yourself Like A 5-Year-Old. But your clothes out the night before. Pick a time that you are going to head out for your run and set a million reminders on your phone, coo-coo clocks and wake up calls. Tell all your friends that you are going to run so you don’t run into them later and that awkward moment comes up where you tell them that you didn’t run. Trust me, it’ll be easier just to go run.  

 Step 2. Break The Door Down. The front door is a maybe an impenetrable steel door, with spiders on it and surrounded by boo-bee traps. But you, as a runner, have to find a way to get past that door and get outside. It will feel impossible, but once you pass that you are gold. Just tell yourself you are going on a 5-minute jog, and see how you feel after that. This works like magic! 

Step 3. The Crappy First Mile. Please know that the first 10 minutes will always be bad. Always! It’s a hard pill to swallow, but it’s a fact. Your body is working on getting used to moving, and your head is not on board yet. Think of your body as a cold car in the morning. When you turn the key and get that engine running, it’s trying to warm up, get all the fluids to where they need to go, get the heater going so you get warm and then push that hunk of steel across the road. And the older the car, the more it might protest. I am not calling you an older car though! You are one of those lean Italian numbers with the leather seats. Anyway, it’s pretty much the same thing. 

Step 4. Keep Your Head Busy. Download your favorite book to listen to on your run. Pick out a playlist that will pump you up and want to get moving, or listen to one of the new bazillion podcasts that are out there about everything that you ever wanted to know. (I even have one, about…you guessed it, running). If your head is engaged with whatever is happening in your ears, it’s less likely to pipe up and constantly remind you how tired you are and how out of shape you feel. It will be too busy enjoying pop songs or solve a mystery. 

Step 5. Habit Dammit! Schedule your runs so they are next to something you already are doing. Like…waking up (hopefully you wake up every day) and keep that happening. The more your head knows what’s happening, it will think less, and then go out the door on autopilot. You’ll start putting your shoes on without thinking about it and then go run. And that, my new running friends, is the goal and a beautiful thing. 

Who Do You Think You Are?

Tuesday Tip Who Do You Think You Are?
 One of the crappy things about having big goals is your brain screaming at you, “WHAT THE HELL ARE YOU
THINKING!!”  So, let’s say you want to run a half marathon, and you’ve never done that before. Your brain
might be against this goal of yours and protest in little sneaky ways. It just wants to protect you, but that will
show up in undermining tactics to keep that goal just out of reach. Personal example: When I started
running, and my goal was a 5k. My body was all on board, but my brain was a hard no. It constantly
reminded me:
 -My boobs are too big (I didn’t look like a runner)  
-I’m too slow (I don’t run like a runner)
 -It’s bad on my knees (a doctor told me when I was in high school)
All of these voices were in my head, which made it hard when I wanted to complete my goal. I needed to
question these, to see if they’re true. Turns out, I just needed a better bra, good shoes, and accept that I
might not win, but I can definitely finish. Ta DA!!

Here are a couple of roadblocks that will come up in any big goal that you have: 
🛑 Imposter Syndrome: Who do you think you are in attempting this goal. You’re going to get hurt, fail, or
WORSE!!
🛑 Perfectionist: Having an idea that your goal needs to look a perfect way. This might paralyze you, and
then nothing gets done. 
🛑 Overwhelm: This is my go-to. My brain goes, “It’s all too much” then I crawl back to bed. I am pretty good at this one. Olympic qualifier overwhelmer right here. 
🛑 What will people think: People are going to see me, and judge me. Or my friends/family will laugh at me. 

So, how do you get from point A-B, with all the hurdles, trolls and “OH MY GOD, WHAT ARE YOU DOING’s?”
Well, by being aware of them is a big step. When you feel that hesitation, sit with that and listen to what your
head is telling you. Ignoring it won’t work, because it’ll just yell louder and louder. So, you need to see what it has to say, and then see if it’s helpful. 
Green Light Actions: Here are a few ways to set up systems to help you support you with all the goal
crushing: 
🚦Support Systems: Accountability partners, groups and good people in your corner. (One of my
self-sabotage tricks is telling the wrong person my big goal. Usually said the person will project their fears onto me, and then my self-doubt becomes crystal clear, and back into bed for me.) 
🚦Make it public: Putting on the calendar and proclaiming it to everyone! (who is supportive, of course).
This might be signing up for a race, booking tickets, or putting a deposit down on something that makes you
throw up a little. 
🚦Set Habits: If you want to run a 5k, start walking every day when you wake up. This will hopefully turn into
running, and then a lifetime habit.
🚦Make A List: Write down everything that you have to do, and bonus points for possible roadblocks that
might come up, and how to navigate them. 
🚦Get started: Just start. Stop talking about the thing and do the thing. The hardest part is the start.